# Unregular Bakery > Unregular Bakery is an Italian-inspired bakery in Union Square, New York, founded by Gabriele Lamonaca and Paola Sinisgalli with a vision to bring high-quality modern Italian food concepts to New York City. The bakery is known for its signature bomboloni, inventive croissants, and the iconic 1000 Pain au Chocolat. Standout creations include the Bufala Croissant made with buffalo butter imported from Apulia and the Espresso Croissant filled with cream from Rome's celebrated Caffe Sant'Eustachio. Guests frequently praise the viral lattinis, seasonal pastries, and beautifully presented matcha drinks. Vegan options are clearly marked throughout the menu, so all guests can find something to enjoy. ## Key facts - **URL**: https://frankiapp.com/business/unregular-bakery-98796 - **Type**: Cafes - **Cuisine**: Bakery - **Location**: New York, NY - **Address**: 124 4th Ave, New York, NY 10003, US - **Phone**: 16464227262 - **Website**: https://unregularbakery.com/ - **Price range**: $$$$ - **Coordinates**: 40.73309, -73.99012 - **Claimed**: unclaimed - **Vibes**: Modern, Casual ## About Unregular Bakery is an Italian-inspired bakery in Union Square, New York, founded by Gabriele Lamonaca and Paola Sinisgalli with a vision to bring high-quality modern Italian food concepts to New York City. The bakery is known for its signature bomboloni, inventive croissants, and the iconic 1000 Pain au Chocolat. Standout creations include the Bufala Croissant made with buffalo butter imported from Apulia and the Espresso Croissant filled with cream from Rome's celebrated Caffe Sant'Eustachio. Guests frequently praise the viral lattinis, seasonal pastries, and beautifully presented matcha drinks. Vegan options are clearly marked throughout the menu, so all guests can find something to enjoy. ## Hours - Monday: 6:30am - 5:30pm - Tuesday: 6:30am - 5:30pm - Wednesday: 6:30am - 5:30pm - Thursday: 6:30am - 5:30pm - Friday: 6:30am - 5:30pm - Saturday: 6:30am - 5:30pm - Sunday: 6:30am - 5:30pm ## Highlights - **Signature bomboloni** — Italian-filled doughnuts crafted with creative, high-quality fillings every day. - **Inventive croissants** — Bufala Croissant uses imported Apulian buffalo butter for a rich, moist bite. - **Vegan-friendly menu** — All vegan options are clearly marked, with praised picks like vegan Nutella pastry. - **Seasonal specialties** — Holiday-themed pastries and drinks rotate regularly to keep the menu exciting. ## Amenities - Vegan - Delivery - Take Out - Kid Friendly ## FAQ ### Where is Unregular Bakery located? Unregular Bakery is located at 124 4th Avenue, New York, NY 10003, in the Union Square neighborhood. ### What are Unregular Bakery's hours? Unregular Bakery is open Monday through Sunday from 6:30 AM to 5:30 PM. Friday hours extend to 7:30 PM, and weekend hours begin at 8:00 AM on Saturday and Sunday. ### What kind of food does Unregular Bakery serve? Unregular Bakery specializes in Italian-inspired pastries and drinks, with a modern twist. Signature items include bomboloni, the Bufala Croissant made with imported Apulian buffalo butter, the Espresso Croissant filled with Sant'Eustachio coffee cream, the 1000 Pain au Chocolat, and seasonal lattini drinks paired with mini croissants. The menu also features vegan options, clearly labeled for easy ordering. ### What are the most popular items at Unregular Bakery? Guests consistently rave about the bomboloni, the viral lattinis served with mini croissants, and the BurraCroissant. The strawberry cheesecake pastry is described as fluffy and light, while the vegan Nutella pastry earns praise for its rich, authentic flavor. Seasonal offerings like the Christmas elf eggnog cream-filled croissant also draw strong attention when available. ### What is Franki? Franki is a restaurant discovery app that helps you find great places to eat through real video reviews from actual diners. You can browse reviews, photos, and videos of Unregular Bakery on Franki, and earn cash back when you dine there. Download Franki on the App Store or Google Play to start exploring. ### Does Unregular Bakery have vegan options? Yes, Unregular Bakery offers a solid selection of vegan items, all clearly marked on the menu. Reviewers highlight the vegan Nutella pastry as a standout, noting it tastes remarkably close to the original. ### Is Unregular Bakery good for groups or families? Unregular Bakery works well for group hangouts and is kid-friendly, so it suits families looking for a casual stop in Union Square. The relaxed, modern setting and wide variety of pastries and drinks give everyone in the group something to enjoy. ### How much does it cost to eat at Unregular Bakery? Unregular Bakery sits at the higher end of the bakery price range, typically around $50 or more per person, reflecting the premium imported ingredients and artisan preparation behind each item. ### How can I contact Unregular Bakery? You can reach Unregular Bakery by phone at +1 (646) 422-7262 or explore their full menu and story at unregularbakery.com. ## Reviews ### kw_bites — 5.0/5 · Dec 23, 2024 Cutest cafe in NYC with holiday themed pastries and drinks. Check out their Christmas lattini and Christmas elf (eggnog cream filled croissant) while they’re still available! ### nycvegana — 5.0/5 · Sep 16, 2025 Cutest vegan friendly bakery in NYC!✨🍩 All vegan options are clearly marked. Must try the viral lattinis with mini croissants and bombolones!🥐 ### dan_nycfoodie — 4.8/5 · Aug 20, 2024 Unregular Bakery is a bakery in Union Square with some unique sweets! From the outside, this place is very pretty with flowers 🌸 Their bombolone’s which are Italian-filled doughnuts are a highlight. The presentation of everything is so pretty especially the Matcha drinks with the mini croissants. Here is all the food and drinks I had: Strawberry Cheesecake Bombolone Pistachio Orange Blossom Chocolate Chip Cookie Bombaspritz - Orange Pastry cream, Asperol, pearls Blue Matcha with Lavender ### smokybeth — 4.3/5 · Jul 14, 2025 Nice hazelnut cream ### eatinwithetienne — 4.5/5 · Aug 27, 2024 The strawberry cheesecake is fluffy heaven, and the rich vegan Nutella pastry is a must-try. Pair it with a perfectly balanced Lattini drink for the ultimate treat. The BurraCroissant was flaky and delicious and the filling was so good. The Nutella was so god for it being vegan and it tasted similar to a Ferraro Rocher chocolate. The Lattini you can choose which mini baked goods on top. Even though the drinks weren’t sweet, they complemented the sweet and savory pastries. ### smokybeth — 3.3/5 · Jun 9, 2025 Nice selection of Pastries. Pistachio croissant was on the sweeter side ## Nearby - [Kong Sihk Tong 港食堂](https://frankiapp.com/business/kong-sihk-tong-30160) — American · $$$$ - 65 Bayard St (btwn Mott & Elizabeth Sts), New York, NY 10013, US - [Levain Bakery](https://frankiapp.com/business/levain-bakery-26932) — Comfort Food · $$$$ - 340 Lafayette St, New York, NY 10012, US - [HEYTEA](https://frankiapp.com/business/heytea-99019) — Bubble Tea Shop · $$$$ - 1407 Broadway, New York, NY 10018, US - [Prince Street Pizza](https://frankiapp.com/business/prince-street-pizza-30384) — American · $$$$ - 27 Prince St (btwn Mott & Elizabeth St), New York, NY 10012, US - [Grace Street Coffee & Desserts](https://frankiapp.com/business/grace-street-coffee-desserts-604) — Dessert Shop · $$$$ - 17 W 32nd St, , New York, NY 10001, US - [Xing Fu Tang 幸福堂](https://frankiapp.com/business/xing-fu-tang-26830) — Comfort Food · $$$$ - 133 2nd Ave (btwn St. Marks Pl & E 9th St), New York, NY 10003, US - [SALSWEE](https://frankiapp.com/business/salswee-112518) — Dessert Shop · $$$$ - 180 5th Ave, New York, NY 10010, US - [L’industrie Pizzeria West Village](https://frankiapp.com/business/l-industrie-pizzeria-west-village-100028) — American · $$$$ - 104 Christopher St, New York, NY 10014, US --- View full profile, photos, videos, and reviews on Franki: https://frankiapp.com/business/unregular-bakery-98796