As we look towards the end of another year, we reflect on our most popular blog posts. From creating videos for social media to responding to negative reviews and beyond, our content always aims to make your business more successful.
The online market is highly competitive, and you can’t expect your business to stand out from the crowd unless you have a strong presence online. First impressions matter a lot in marketing, and not putting effort into creating a professional website, or an impressive social media presence will immediately send potential customers away from your brand.
It’s not just about having a presence online; it’s also about how you look online. If there are only negative reviews about your brand, potential customers may be deterred from buying anything from you. You need to monitor what people say about your brand and immediately respond to negative feedback.
One of the most effective ways of managing your reputation online is through customer review management software. This software allows you to see what people say about your brand on review websites and social media platforms. You can then respond to any negative feedback and rectify the situation.
If you’re not sure where to start, look at our list of the best tools for getting reviews and managing your online reputation in this popular blog post.
Video reviews are becoming more and more popular for a good reason. They’re a great way to show potential customers what your restaurant is all about. Not only do they show off your food and ambiance, but they also give customers a sense of who you are as a business owner.
If you’re not already using video reviews on your restaurant’s website, social media accounts, and review sites, you’re missing out on a ton of potential online exposure. Video reviews are proven to increase conversions up to 30%, which is an incredible boost for your business.
Beyond just getting a video done, there are a few things that you need to keep in mind when it comes to getting video reviews. A common mistake made by restaurant owners is to publish a video but only focus on the food. While it’s essential to show off your menu, you also want to make sure that you give customers a sense of who you are as a person and what sets your business apart from others in your area.
In our article “The Power of Video Reviews for Restaurants,” we share some tips on making the most of your video reviews and increasing your online exposure.
Videos are a great way to engage with your social media followers and create a connection with them. Not only are videos interesting, but they’re also a great way to show off your brand’s personality.
If you’re looking to create catchy videos for social media, look at our latest blog post. In it, we share some great tips on what you need to keep in mind when creating videos for social media.
We also go over how to make your videos more interesting, the types of video content that are most popular with your customers, and how to bring all this information together. To get started with creating great social media videos, check out our post today!
Nobody is perfect, and as a business owner, you’re going to make mistakes. The important thing is to own up to them and rectify the situation. If customers have a negative experience with your brand, they’re more likely to leave a review online.
Responding to negative reviews can be tricky, but it’s also essential. If you don’t reply, it could worsen the situation and lead to more negative reviews online. With that in mind, it’s always best to respond to negative reviews immediately (ideally within one day) and try to resolve any issues.
Please look at our latest blog post for some quick tips on responding to negative reviews.
If there’s one thing you need for your café, it’s content. Good marketing content is valuable to your business because it helps new prospects learn more about what you offer and causes them to become leads.
However, creating valuable marketing content can be challenging if you don’t know where to start or make a clear focus. That’s why, in this blog post, we’ve outlined stellar content ideas for your café.
What do bars and cafes have in common? They both need excellent marketing content to get the word out about their offer.
The problem is bars don’t get a ton of exposure online because their target audience isn’t always searching for them on Google and review sites. That’s why it’s crucial to have great marketing content that can help these prospects learn more about what your bar has to offer.
Look at our post “4 Exciting Content Ideas for Your Bar” to learn more about what you can do for your bar’s marketing strategy.
franki’s writers produce specialized articles, expert reports, tips and tricks, and best practices on thought leadership, including strategy, marketing recommendations, and additional methods to demonstrate the influence of video reviews and endorsements.
franki is your trusted source of information and be sure to regularly visit our blog for continual inspiration for 2022 and beyond.
Here’s to a prosperous 2022!