Video Marketing for Small Business Owners

Video Marketing for Small Business Owners

It’s not just for big business anymore. Changes in technology have lowered the bar in terms of cost, making video marketing for small business owners a real viable option to build their brands online.

We all know that attention spans these days are very short. People are constantly being bombarded by content and don’t have time to read long articles. It can be challenging to connect with people when text posts aren’t being seen in a sea of interesting and funny videos. 

Why Video Marketing for Small Business Owners?

Videos are essential for any business, and this is particularly true in the food and beverage industries. Videos are easy to consume, fun to watch, and the best way to get people to engage with your brand online.

A report from Cisco shows that by the end of this year (2022), video will make up over 82% of all consumer internet traffic. So if you’re not already getting on to this, then it’s high time to start video marketing for small business.

You might think that only large companies can make high-quality and entertaining marketing videos. But that is not true. It is possible to create stunning video types that people will love via social media and the internet.

You don’t require a videographer or expensive equipment for video production. All you need is a smartphone and a computer.

Are you ready to increase traffic, engage customers and drive conversions with video marketing? 

These video marketing tips are great for small businesses and will help you meet your marketing goals.


Make Videos from Blog Posts


You don’t have to worry about creating new types of videos. It doesn’t mean you have to start entirely from scratch. You can reuse popular blog posts and make videos. This is an excellent way for you to reach new people and recycle content you know works well. Users who have read your blog posts before can now access them in video format.

To convert your articles into videos, you can use a tool such as Lumen5. Lumen5 automates video creation using artificial intelligence. All you need to do is input a blog post, RSS feed, or URL. The software will then help you summarize the content and match the scenes with the relevant videos, photos, and music. Lumen5 allows you to personalize all videos with your branding. This makes it a great way to reach new audiences and introduce your business to them.


Place Video on Your Landing Pages


Video can help increase traffic and engagement. But did you know that videos can also increase your bottom line? A landing page video can increase conversions by 81%. Video can be embedded on landing pages so that users can easily absorb and experience the message. You can increase the time that visitors spend on your site.

High-quality landing page videos need a great thumbnail above the fold and be embedded in a standalone player like YouTube or Vimeo. Your landing page video should be entertaining and informative. It can include information about your company, who you are, customer reviews, or the products or services that you offer. This will allow users to quickly understand your company’s value while also allowing them to feel more inclined to purchase.


Leverage Live Social Media Video


Speaking directly to your audience is the best way to build rapport with them. You can now interact with your customers and audience anytime you like, thanks to a social platform and live streaming. Live streaming on Facebook Live, Instagram and YouTube can help you grow your business with robust video content.

A Q&A session is a great way to make live video marketing for small business directly through your social media channels. Your audience should be notified when you are going live so they can ask questions and join the conversation. Live Q&A social videos can be a great way for your audience to feel special and to show their expertise in your field.

The great thing about live stories is they are displayed at the top of everyone’s social media platform feeds, so they’re far more likely to catch users’ attention than regular content, and the social media algorithms love live videos.

You need to determine which social channel works the best with your audience, but we suggest Instagram for the food and beverage industry. The statistics speak for themselves. At least 80% of Instagram users in 2021 will rely on the channel to buy a product or service.


Incorporate Testimonial Videos in Your Marketing Strategy


Building up your review count is key to increasing the likelihood of being found on Google. Wordstream reports that consumers trust online reviews as much or more than personal recommendations, which means building this type of feedback into your marketing strategy will help you connect with potential customers at their most vulnerable state: searching!

But why not take it a step further and promote video reviews. You can utilize a platform like franki that empowers customers to find new places to eat or drink based on video customer testimonials from other users and easily leave feedback. franki is a unique platform that unlocks the power of video marketing for small business and helps customers to discover new places and share their experiences with others as well.

 It also helps businesses earn more sales by encouraging people inside the establishment who want great food or alcoholic beverages from outside sources while sharing content across social channels where it can be seen! franki allows you to engage your audience in ways they never thought possible before using our mobile app, which syncs seamlessly between all of them to amplify impact exponentially. You can then utilize these videos for some of the tactics we discussed earlier.


Closing Thoughts on Video Marketing


Creating a video marketing strategy that will reach with your target audience is the first step to making your business successful. Now that you have some ideas, it’s time for action with your video marketing efforts! Make sure by sharing videos across multiple platforms and channels so people can easily find them when they search online or need more information about what makes companies unique in their niche marketplaces.