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Don’t Split the Strategy: Why UGC and Rewards Work Better Together

Franchise marketing has long embraced user-generated content (UGC) for its authenticity.

August 6, 2025

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For Business

National brand, meet Main Street: Why hyper-local marketing is key to thriving in diverse markets

National campaigns have long served as the cornerstone for establishing brand presence.

August 6, 2025

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For Business

What Makes Customers Choose Your Restaurant? Data-Backed Answers from Real Diners

Here’s what the latest data says about how customers actually choose where to eat.

July 25, 2025

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For Business

3 Reasons Rewards Programs Fail—And How to Fix Them

The top reasons rewards programs underperform — and how to build one that drives real retention.

July 25, 2025

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For Business

The Ultimate Guide to Restaurant Marketing in the TikTok Era

Drive real customers with the most powerful tool in modern dining discovery.

July 25, 2025

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For Business

The Cost of Customer Acquisition: What Restaurants Need to Know to Maximize Profitability

How to reduce it using simple, proven tactics built for independent restaurants in 2025.

July 25, 2025

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