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Clicks vs. Visits: Why Franchise Brands Are Shifting to Pay-for-Performance Marketing

Vahag Aydinyan

Published April 22, 2025

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In 2017, about half of all local franchise ad spend went to digital channels. By 2023, that number had jumped to 70%—while traditional formats shrank 5–6% annually (danielbrian.com). In 2025, franchisors agree: digital now dominates local ad spending, finally aligning with how consumers actually dis...

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