The Village Mart & Deli

About Us

Women Owned Business and operated convenience store and deli in El Sereno. We continue to specialise in signature sandwiches in addition to pastries, coffee, lattes, and craft beer , hot food, and many other goods. Established in 1989. About 30 years ago, Valeria's Market was established by local residents of Hillside Village, Antonio "Tony" and Lourdes "Lulu" Jimenez. It quickly became known in the community as the go-to place for delicious sandwiches and everyday household necessities. The business thrived over the years and Lourdes and Tony made invaluable connections with its customers and the community. In the spring of 2018, the community/customers were shaken by the unexpected passing of Tony. As a result, the business that the Jimenez family worked so hard for was graciously passed on to us. We, too, are local residents of Hillside Village and we are family operated just like the Jimenez family. We understand the importance of keeping this legacy running so we continue to pr